posted on August 15, 2009 13:38
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Where to buy: www.amazon.com
In the newly expanded second edition of Marketing to the Social Web, Larry Weber discusses new methods of communication with prospective customers. He also explains that it's not a replacement for traditional marketing techniques, but rather supplements them. What it does mean is that you need to be open to these methods of social marketing, as they are a very real part of our society and the way people are influenced.
First, the book is a great introduction to social web 2.0 marketing efforts. He explains terminology and basic technologies which every marketer needs to be familiar with. He further explains how you can transform your present marketing efforts into a social web effort with the goal of being able to reach more customers. In fact, the second part of the book deals with setting up your own customer community. He explains how to recruit members into your new community along with promoting it worldwide and increasing benefits for the community members.
No discussion of social marketing would be complete without touching on the MySpace and Facebook communities. These communities represent a vast potential for the new digital age of marketing. Larry explains how companies can tap potential clients through these kinds of communities. He also discussed methods what strategies marketing professionals should use to measure the effectiveness of using these different kinds of marketing campaigns. It's important to understand that many of the social web environments are unfocused, and require strategies to ensure they are used effectively.
Bottom line is that the whole world is going digital and Larry understands this and has insight into how marketers can incorporate this potential for building a stronger marketing strategy.
The new digital world is also bi-directional - providing ways for you as a marketer to receive immediate feedback from consumers. It's extremely important to realize how quickly negative feedback can spread through this social web.
Traditional lines of separation between small companies and large companies are being broken down with this new consumer super information highway. Companies of all sizes must know how to navigate these new technologies to not only survive, but to also grow their businesses.
The Marketing to the Social Web book will empower it's readers and marketers with the practical information they need to compete in this new revolutionizing marketing society. Every day, the world is becoming more digital - don't miss out on the opportunities it offers!